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5/27/2021
15 : 14
May 27 - REI launches content studio | Sweetgreen rebrands around sustainability
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'; Celeb-backed agencies are ready for their close-ups; Vizzy hard seltzer recruits drag queen Priyanka to
5/26/2021
15 : 4
May 26 - Pepsi takes on Coke for burger throne | McDonald’s pushes BTS collab with in-app content
McDonald's hypes BTS menu collab with in-app content, merch drop; Celeb-backed agencies are ready for their close-ups; Study: 71% of consumers tire of empty promises, spurring 'age of cynicism
5/25/2021
15 : 4
May 25 - Coke, Pepsi address reopening differently | Diageo launches DEI business
Diageo launches DEI initiative to boost Black community in spirits industry; Omnicom data unit taps InfoSum tech to expand clean room capabilities; Afterpay leverages e-commerce success and Rebel
5/24/2021
15 : 4
May 24 - Stella launches Twitch chess challenge | TikTok expands reach with SiriusXM deal
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker; Car brands embrace buzzy mobile media to reach millennial cord-cutters; Campaign Trail: Merrell expands definition of hiking
5/21/2021
15 : 4
May 21 - How HP leans on TikTok's brand safety tools | Merrell ads expand definition of hiking
Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe; Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel; McDonald's plans to more than double
5/20/2021
15 : 14
May 20 - McDonald's to double spending on 'diverse-owned' media | Truly taps Dua Lipa in largest media spend to date
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date; Ikea evokes vacation-inspired home renovations with Pinterest quiz; Häagen-Dazs' CMO details how a rebranding ties to
5/19/2021
15 : 34
May 19 - Gillette Venus spotlights singing pube to normalize hair | How Häagen-Dazs tied its rebrand to diversity
Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals; Lyft depicts reopening learning curve in 'How to Human' ads; What's old is new: Brands craving
5/18/2021
15 : 24
May 18 - Dunkin' collabs on DTC home paint | Walgreens' media network adds TV, first-party data play
Walgreens adds advanced TV, first-party data play to retail media network; Chief creative officer role proliferates inside brands. Are agencies losing out?; Diageo bets on data-driven partnerships with
5/17/2021
15 : 14
May 17 - Coke's ode to reopening | Mtn Dew starts basketball podcast
Mtn Dew nets audio activation with basketball-themed podcast; Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'; How can marketers approach multichannel now?;
5/15/2021
16 : 4
Weekender: Miller sends up hard seltzer craze with livestreamed rocket launch
Signup | Forward Marketing Dive Weekender May 15, 2021 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated
5/14/2021
15 : 4
May 14 - LeBron James makes PepsiCo debut | Dove brings body positivity to TikTok
Dove brings No Digital Distortion's body-positive message to TikTok; Aiming for reinvention, Apple eyes ad growth after privacy changes; Bud Light touts soccer sponsorship with wearable Boxhead
5/14/2021
3 : 12
May 12 - How Yum's tech deals could impact marketing | Burger King adds AR game to kids' meals
Burger King urges kids to guard virtual eggs in new AR game; Ad executives start warming up to in-person events, survey finds; Inside BBDO's plan to boost underrepresented creators in ad world;
5/14/2021
3 : 10
May 13 - P&G, GLAAD help refine LGBTQ ads | Podcast ad revenue to exceed $2B by 2023
Podcast ad revenue to exceed $2B by 2023, IAB forecasts; Celebrities bring sizzle to new virtual restaurant brands from Nextbite; Yum ramps up transformation with new tech deals. How will they impact
5/11/2021
14 : 54
May 11 - McDonald's serves up vaccine awareness | Coke builds on momentum with first Aha campaign
Coca-Cola builds on sparkling water momentum with first Aha campaign; Trade Desk stock tumbles despite earnings beat as concerns over growth mount; NFTs pose real marketing value that may outlive
5/10/2021
14 : 54
May 10 - Miller shoots seltzer into space | IPG commits to Black-owned media
IPG pledges to spend 5% on Black-owned media by 2023; Ram dials up musical branding with Foo Fighters partnership; Molson Coors promotes 'organic but chill' competitor to Michelob Ultra;
5/8/2021
16 : 14
Weekender: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery
Signup | Forward Marketing Dive Weekender May 8, 2021 | A roundup of this week's most read stories AppsFlyer BROUGHT TO YOU BY — AppsFlyer Mobile attribution in the age of privacy Learn the
5/7/2021
14 : 54
May 7 - General Mills drops CMO role | TikTok pitches brands on 'community-based commerce'
Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen; TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image; Ritz celebrates foster
5/6/2021
15 : 14
May 6 - P&G honors Olympic parents | Axe eyes Gen Z with open-minded approach
Axe targets Gen Z with open-minded approach to attraction in new ads; Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts; Havaianas creates flip-flop shaped island in
5/5/2021
14 : 44
May 5 - Busch, Keystone Light restore pre-pandemic themes | YouTube's new offerings build on CTV momentum
YouTube builds on CTV momentum with new commerce, content curation offerings; Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition; Mobile marketers
5/3/2021
15 : 24
May 3 - Pepsi opens virtual restaurant | Verizon sells off media business for $5B
Verizon sells media business after struggle to dent digital advertising duopoly; Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT; Volkswagen's rebranding hoax could undermine